There is no doubt that as the new marketplace, the Internet will bring about far-reaching changes in large parts of the business world. The purpose of The Net as a marketplace
was to document the practical experience gained by Swedish companies on how e-commerce changes distribution and affects their competitiveness, and then broaden the viewpoint and supply factual information.
In all, some thirty Swedish companies in different sectors were studied; of these, ten were chosen for a more detailed documentation. In addition, the report describes and discusses how the Internet affects basic conditions in different sectors of industry and commerce. Included are sections on:
- 400 days that changed Swedish banking
- Shares better business than sex
- Electronic chains get a grip on the book business
- Revolution in the car showroom
- The ”glocal” companies
- The whole world’s laboratory
- New exporter thanks to the Net
- The new business logic
- Secret behind the invisible clothes
- … and a Web guide